Article originally appeared in Wired 03.06, June 1995


Article on Yahoo!'s 1 year birthday.

In 1995 it was "internet directory", then it became "search engine" and now "decision engine" is the love-child of new-speak ad magicians.

In any case, 15 years on we're still talking about search. In September 1997, two other dudes registered the domain google.com, giving Yang & Filo more than a run for their money. However, Yahoo! still holds second place when it comes to display ads market-share in 2010.

Yahoo! shareprice 1996-2010	Google shareprice, 2004-2010