Article originally appeared in Wired 03.06, June 1995
Article on Yahoo!'s 1 year birthday.
In 1995 it was "internet directory", then it became "search engine" and now "decision engine" is the love-child of new-speak ad magicians.
In any case, 15 years on we're still talking about search. In September 1997, two other dudes registered the domain google.com, giving Yang & Filo more than a run for their money. However, Yahoo! still holds second place when it comes to display ads market-share in 2010.
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