Flop-py disc camera


Scan originally appeared in Wired 05.09, October 1997.

Is that a floppy-disc in your camera, or are you just happy to see me?

Here's what I'm not getting: Since 1997, we've gone from 1.4MB to (at least) 32GB in portable storage. That's a 23.000x increase. Batteries have gone from 4-5 hours to 7-8 - you do the math on that one. Where's the meat!?

Comments (9)

The thing that always bothered me the most about these ads is that THEY'RE PUTTING IN THE FLOPPY DISC BACKWARDS! I know it's so you can tell it's a floppy, but that's a sure-fire way to destroy the drive.

Heh. I was a young art director at the time and worked on that campaign. Memories.

Note how the word "megapixel doesn't even show. Ah, simpler times when you could say "VGA Resolution" and people knew what you meant.

These were actually very cool cameras for their time when compared to their market-mates: At the time, memory cards (Smart Media or PCMCIA) where ridiculously small and redonkulously expensive. I remember seeing 256k SM Cards for $50, which would hold 5-10 pictures from period cameras, so the idea of using a $.59 floppy disc that could hold 10-20 pictures and did not require a special reader or cable was a nice idea. Plus you could buy a box of 10 3 1/2 inch disks at a corner shop for $10. Cheaper than film!

My family had one of these. A real fancy one, took 640x480 shots.At a family wedding I remember having 20-30 floppies distributed throughout my suit pockets. Stylin' I know, but we never ran out of memory.

Camera batteries are smaller and lighter today. Much smaller and lighter.

I was surprised to find you can still buy these on Amazon...


Regarding batteries, devices today demand MUCH more power than their ancestors. As capacity grows, so does usage.

I used to covet these, and then i got the panasonic PV-SD4090 which also took superdisks

The worst think is that I remember this commercial... So old am I?

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